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Everybody Benefits™ When Consumers are Empowered
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Unfathomable just a few short years ago, today consumers trust the Internet to perform personal and confidential life transactions. They are also accustomed to rich, easy to use and efficient online experiences, and will reject offerings of lesser quality. Numerous indicators point to the rapidly growing opportunity for direct online purchase of individual health plans.
Today, $6.5 billion of annual policy revenues are at stake and this opportunity is likely to grow four-fold over the next few years. In order to capitalize on this trend, insurance providers must provide a high-quality, efficient and engaging plan selection and purchase experience.
Benefitfocus eDirect™ enables you to provide individual policy customers with the high-quality, online retail experience they demand. Not only does eDirect provide a consumer-facing Web solution, it helps automate and integrate direct marketing, sales, underwriting and enrollment.
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Your Direct Customers Benefit
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- Customers can easily research plans and complete transactions with our One-Thought-Per-Screen user experience
- Advanced plan comparison tools allow consumers to make the right choice
- Multimedia sales assistance helps make complex concepts and terms easy to understand
- Users can update life event changes online
- Application status is readily available
- Customer satisfaction is increased, minimizing switching risk and increasing renewal rate
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Your Sales Team Benefits
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- Simplified plan presentation reduces time required to educate your customers
- Direct entry of data allows agents to write more business, in less time
- Sales automation features allow management of more prospects with less effort
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Your Marketing Team Benefits
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- Marketing campaigns can be easily organized and managed
- Cost/Revenue tools allow analysis of campaign return on investment
- Campaign performance reporting allows optimization of campaign messages, content and delivery methods
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Your Underwriting Team Benefits
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- Application data is sent to underwriting using time-saving workflow automation tools
- Application errors are virtually eliminated via paperless processing
- Electronic input and output of supplemental information saves application processing time
- Quote-to-card time is slashed
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