Partner with Benefitfocus
With Benefitfocus Media™, our clients create custom, targeted videos, leveraging the full power of an in-house production studio without the cost, maintenance or upkeep. Clients like Blue Cross Blue Shield Kansas City have been able to improve the quality of their communication and make a bigger impact with video.
Until recently, BCBSKC was faced with the usual communication challenges – e-mail overload, short attention spans and the constant shuffle of paperwork. Looking for a better way to reach its various audiences, BCBSKC chose video. Partnering with Benefitfocus Media, BCBSKC has been able to effectively explain new product offerings, upsell ancillary products, deliver messages from its executive team and more.
Put Video to Work
Video communication is instant, accurate and consistent, and its uses are nearly limitless. Our clients have used video to:
- Educate stakeholders about the impact of healthcare reform
- Introduce new products and offerings to the market
- Develop training tools
- Upsell ancillary products
- Explain available plan options
- Communicate with a multi-language audience
- Explain corporate culture and company goals
- Conduct new hire orientation online
Flexible production and delivery options provide opportunities to choose on-camera talent, tone and imagery and incorporate custom, branded content.
Here’s How It Works
Our industry-leading technology is in your hands. Our award-winning team of executive producers, project managers, writers, graphic designers, editors and on-camera talent guide you from concept development to delivery. We host all videos so no investment from your internal IT department is required. All videos are cached globally. Benefitfocus can also deliver custom videos on a Web page that incorporates branding and your unique look and feel, so it appears as an extension of a corporate website.
Simplify Open Enrollment
Open Enrollment presents a significant challenge: communicate a large volume of information in a short amount of time, during one of the busiest times of the year. Clients like Piggly Wiggly, Bon Secours and BB&T deliver important OE messages in a short, engaging and informative video. Instead of pouring over long, confusing handbooks, employees can just press play and learn about new plan options, benefit changes, and other important updates.
Benefitfocus Media™
Benefitfocus Media solutions help our clients deliver the right message, to the right people, at the right time, ensuring communication is consistent and clear. Benefitfocus Media creates content that can be licensed with Benefitfocus enterprise applications or directly to the healthcare industry, including medical institutions, doctors, insurance carriers, employers and brokers for distribution via their website or portal.
To learn more and to see some examples of Benefitfocus Media's work, check out benefitfocusmedia.com.