Benefitfocus.com, Inc.

Independence Blue Cross Selects Benefitfocus for eEnrollment

Charleston, S.C. – Aug. 2, 2006 – Today Benefitfocus.com, Inc. announced that is has been chosen by Independence Blue Cross to deliver an integrated enrollment platform to its 3.4 million members. The multi-year agreement is the sixth major win of 2006 for Benefitfocus and includes the licensing of Benefitfocus technology, in addition to service and support.

"To be selected to serve Independence Blue Cross and its corporate clients is a tremendous endorsement of our technology, our service, and our strategic approach to the future of healthcare technology," says Shawn Jenkins, President and CEO of Benefitfocus. "Our technology makes the enrollment process easier and more accurate, and ultimately, it will reduce the cost of health care."

Benefitfocus will serve IBC’s entire book of business, enrolling and communicating benefits and consumer information options to over 46,000 large and small employer groups. Its customers have asked for an integrated platform that communicates seamlessly between IBC and its customers’ third party insurance, payroll and Human Resource Information Systems. Offering this robust technology will strengthen IBC’s relationship with its groups and members by enabling these diverse business applications.

"IBC is the market leader in providing innovative technology that serves its members and employers. More than ever before, our customers can do business faster, smarter and more smoothly," says Christopher Butler, IBC Executive Vice President and Chief Operating Officer."Benefitfocus strengthens our consumer choice offerings, while making it easy for members to get help making healthcare decisions, enroll in their benefits and have self-service access."

IBC has already completed an in-depth design and discovery process and plans to offer full availability and rollout by 2007.