Charleston, S.C. – Feb. 12, 2007 – Benefitfocus.com, Inc. (“Benefitfocus”), the leading provider of software and services for the healthcare benefits market, announced today that Nina Sossamon, Emmy Award-winning news co-anchor, formerly with ABC affiliate WCIV-TV Channel 4, has joined the company. Sossamon is bringing her talent and experience from years in the television industry to Benefitfocus where she will be leading a new division of the company that will produce healthcare media and content aimed at the consumer market.

“We plan to totally transform how consumers get healthcare information,” explained Shawn Jenkins, president and CEO of Benefitfocus. “One of the many things Nina does well is take complicated issues and break them down so people understand them. We plan to usher in a new era of media for the billions of people around the world struggling to understand the complexities of their healthcare.”

Sossamon is an award-winning journalist on many levels. She started her career at WBRZ in Baton Rouge, LA. She also worked as press secretary to Louisiana Governor Edwin Edwards. She came to Charleston in 1992 as a reporter for WCBD, and was promoted to anchor in 1994. Among her awards, Sossamon received a Green Eyeshade Award for environmental reporting and a first place award for investigative reporting from the Radio Television News Directors Association of the Carolinas. In 2003 she moved to ABC News 4, WCIV, where she anchored the six, seven and eleven o’clock newscasts. In 2005 she won the Emmy Award for best news anchor in the Southeast from the National Association of Television Arts and Sciences.

Sossamon calls this new position a perfect challenge. “I am excited about this opportunity to use my skills to create something new that will help millions of people. No one enjoys dealing with health insurance and the stacks of paper that come with each plan. Wouldn’t it be nice to click on something and have it all explained to you? We spend so much of our hard earned money on healthcare and so few people understand how their benefits work. It is confusing and frustrating, so making it easier for all of us will be a rewarding challenge.”

The Benefitfocus Media Division along with a Research Division and Health Portal are all in the works for 2007 as part of the Benefitfocus Consumer Healthcare Initiative. Sossamon will be researching the gaps in healthcare communication and developing systems for healthcare providers to better explain the complex system and changes in consumer healthcare. Benefitfocus plans to launch this media initiative later in 2007 both on the web and externally.