CareFirst BlueCross BlueShield Selects Benefitfocus Technology

Benefitfocus eEnrollment™ automates healthcare benefits enrollment process

Charleston, S.C. & Owings Mills, Md. – Oct. 2, 2007 – Benefitfocus® today announced that CareFirst BlueCross BlueShield (CareFirst) has selected the company’s eEnrollment software technology to automate the mid-market and small group enrollment process for CareFirst members. Benefitfocus’ technology is designed to streamline the online enrollment experience. Serving more than 3.1 million members, this new technology offering will provide a "One-to-Many" solution that is easily implemented and scalable for CareFirst’s employers, brokers and members.

Through Benefitfocus eEnrollment, any form of eligibility is completely automated, ensuring appropriate changes for new hires, terminations, life events and COBRA occur seamlessly. Customized business rules can be set while automating the determination of a variety of processes from billing codes to premium contributions. eEnrollment will also extend CareFirst’s automation process by electronically capturing data for their ancillary carriers who offer Life, Disability, COBRA, Payroll and Dental products.

"We are delighted to be selected to expand CareFirst’s membership technology and enrollment capabilities," expressed Shawn A. Jenkins, President and CEO of Benefitfocus. "This partnership provides a winning solution for CareFirst and their employer groups and members. The Benefitfocus enterprise platform will also provide CareFirst a clear market advantage with leading consumer tools which provide decision support and plan selection guidance."

About CareFirst: In its 71st year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to nearly 3.1 million individuals and groups in Northern Virginia, the District of Columbia and Maryland. Through its CareFirst Commitment initiative and other public mission activities, CareFirst supports efforts to increase the accessibility, affordability, safety and quality of health care throughout its market areas.

About Benefitfocus: About Benefitfocus Benefitfocus is the leader in software and services for the healthcare benefits market providing “Quote to Claim” technology for both enterprise and consumer applications. By developing leading technology solutions, Benefitfocus allows consumers, employers and benefit providers to manage complex decisions in an ever-changing healthcare environment. Benefitfocus can be reached at 843-849-7476 or via the Internet at www.benefitfocus.com.