March 20, 2019 | By Misty Guinn

To the average employee, open enrollment may seem like a two-week time period. For benefits professionals, the reality is that you work all year long to prepare for it.

Although, the time that’s spent planning for open enrollment can be a particularly stressful one. Often, you have multiple, conflicting objectives to meet like mitigating rising health care costs, while maintaining a competitive benefits package and creating a personalized experience. In today’s consumer-centric world, it’s also not just about what benefits you offer, but how you’re presenting them and then, taking that even further, how you’re helping employees become good consumers of those benefits. Those pain points may seem front and center, but open enrollment also presents an incomparable opportunity for engagement.