How Flexible Benefits Can Attract & Keep Employees

Everyone knows the importance of offering employees autonomy in the workplace, especially in a digital world that allows staff members to explore new work styles with remote access and a range of powerful tools that can be used on the go. But while you may be on the cutting edge when it comes to giving your workforce the flexibility it needs to be productive in any place and time, you could still be lagging behind in terms of a benefits enrollment strategy that grants the same level of empowerment. Providing workers with the opportunity to access an array of different coverage options and choose the ones that best fit their needs on an individual basis is a significant investment in trust between you and your staff, and the advantages this can bring for your organization may be more impactful than you think.

Bring in the best - and keep them

Traditionally, talented employees were drawn to companies for reasons including the initial salary, the likelihood of promotion and the quality of the perks they would be receiving. While these factors remain intact today, skilled workers view the benefits enrollment aspect of the equation slightly differently, emphasizing the importance of a flexible system that grants them more freedom when it comes to selecting their coverage and altering plans when the need may arise.

Shifting to a defined contribution model that grants your employees the ability to purchase benefits from a marketplace-style private health insurance exchange will not only convey a forward-thinking attitude to your staff, but also keep your best workers engaged and working hard.

Benefits go beyond traditional coverage

It is crucial to offer enough of a defined contribution for your employees to discover the insurance packages suitable for their needs, but don't be afraid to think outside of the box when it comes to offering additional benefits options to keep employees engaged. In a changing business landscape, you need to develop a unique corporate culture that will keep exceptional employees interested and performing to the best of their ability.