Communicate Personalized Employee Benefits Content

Make Your Benefits Offering Shine with Personalized Content

As the economy continues to improve, attracting and retaining top employees will become an even more competitive pursuit for employers, and workplace benefits figure to be a key player in the war for talent. With this in mind, many companies are working to expand the breadth of their benefits offering to include a greater mix of medical, ancillary and voluntary products to meet the needs of an increasingly diverse workforce. Choice is the name of the game.

But with an increased level of choice comes the need for an increased level of communication. Just as your benefits offering should match the expectations of employees, so should the way in which you present that offering. Employees are consumers, and today's consumers are used to companies interacting with them through personalized content that makes it easy to understand how a certain product or service can add value to their lives. To help employees gain the same clarity with respect to their benefits, you need to act more like a marketer in your interactions. And with the right tools, like the ones in the video above, it can be as simple as clicking a button.

Benefits management continues to get more complex. But the technology continues to get more powerful. With greater automation, personalization, flexibility and insight, you can effectively engage each of your employees to drive smart decision making - and overall satisfaction. You and your company work hard to attract top talent. Make sure you keep it.

See more tools in action. Schedule a live walk-through of the Benefitfocus Platform today!