Open Enrollment with 30,000 New Employees? No Problem!

Brookdale Senior Living is the nation’s largest senior living provider, with 1,100 communities serving over 110,000 residents. Headquartered in Nashville, Tennessee, the company employs over 82,000 associates who operate the communities nation-wide. In 2014, Brookdale underwent a merger with Emeritus Senior Living, taking on 30,000 associates. Benefits administrators had to overcome a threefold challenge: (1) make sure that new associates’ insurance would be activated, (2) help them feel comfortable with their benefits selection and (3) help new associates assimilate with company culture. And that was only new associates! The benefits admins still had to manage all of the benefits data and communications for their existing associates. They essentially had to find a way to handle two open enrollment periods at once!

Brookdale Senior Living selected BENEFITFOCUS® Marketplace and the BENEFITFOCUS® Benefits Service Center to streamline benefits administration and enrollment while powering engaging communications year-round. The company’s custom-branded benefits portal through Benefitfocus Marketplace helped to strengthen company culture while providing essential resources to educate employees about their benefits and streamline enrollment. The Benefitfocus Benefits Service Center fielded 21,000 calls from Brookdale associates during 2015 open enrollment, greatly facilitating Brookdale’s administrator’s efforts to ensure each employee received the personalized care and support needed to help them make the best choices for their unique situation.

Read the case study to learn more about how Brookdale used Benefitfocus products to efficiently manage two open enrollments while strengthening company culture and empowering employees to become more-informed healthcare consumers.