Social media’s influence in recruiting has been growing and continues to gain traction. According to Media Bistro, “social media for hiring purposes is at an all-time high. 92 percent of companies use platforms such as Twitter, LinkedIn and Facebook for recruitment, and 45 percent of Fortune 500 firms include links to social media on their career pages.” And it works both ways; job seekers are increasingly turning to social media in their quest to find a career. So what can recruiters do to stand out from the crowd and make sure their job postings are found by the right candidates online? Below are some tips to aid and optimize your company’s social recruiting efforts:
- Job seekers want to be noticed and acknowledged. They want to know you are listening and making every effort to recruit them. Starting the conversation is easy - try asking questions or responding to inquiries you see posted online.
- Job seekers appreciate transparency. Give them as much information as you can about your company and what it stands for. You will then attract potential associates who share your values. At Benefitfocus, we are all about sharing our culture. We even created a Twitter hashtag for it, #winningwithculture. Your followers will feel like they are a part of your culture before they even walk through your doors.
- Give resume & interview advice. Giving guidance as to how your company views résumés and interviews will make the process easier for both the interviewer and the interviewee. Who doesn’t like straightforwardness? You can even have a twitter chat with your recruiters as your expert panel.
- Hashtags are the lifeblood of Twitter and growing your followership. Use them. Love them. Research them. Before you use a hashtag, do a quick search on Twitter to verify its popularity. You don’t want use a hashtag that only three people use.
Social media offers recruiters a great tool to aid their efforts. If your company isn’t utilizing this medium, you run the risk of losing out on hiring top talent. Consider the tips above and check out the @BenefitfocusJob Twitter account for some inspiration to help you get started!