Sporting a Better Way to Communicate Employee Benefits

You can have the most comprehensive and competitive benefits package, but if your workforce doesn’t know that, it’s not really of much value. When employees lack information, they’re not only unable to understand the investment their employer is making in them, but they’re also more likely to make benefits decisions that aren’t in their best interest – or yours.

That’s why effective communication is essential for a successful benefits program. But effective communication shouldn’t come with a significant administrative burden. Unfortunately, it does for most organizations. In fact, a survey from the National Business Coalition on Health indicated that in 2014, 56 percent of benefits professionals spent the biggest portion of their work time trying to improve employees’ knowledge of their benefits.

That was the case for sportswear manufacturer and retailer Under Armour. The company’s HR office was inundated with phone calls and emails from employees seeking more information about their benefits. The administrator was spending half her day answering the same questions over and over again.

Learn how Under Armour created a self-help benefits portal that gave its 6,000+ teammates a better way to understand their benefits, while streamlining benefits administration.

Topics: