How Community Involvement Can Help Your Team Thrive

In a previous post, I shared how Benefitfocus created a framework for our corporate involvement in several aspects of causes most important to our associates. We refer to this design as The Wheel, and it has four main quadrants: Community, Living, Learning and Spirit. This week we’ll take a look at Community.

Benefitfocus, like all businesses, is routinely approached by all types of community organizations who are doing such great work. As we have grown, so have the number of requests. We wanted a way to properly and respectfully interact with these organizations. Even more importantly, we wanted an avenue to support our associates and their personal connections with these organizations. That’s how the Community Council part of The Wheel began.

We often donate our time in the community by participating in events including Trident United Way’s Day of Caring, the American Red Cross blood drives and our Meals on Wheels route, just to name a few. Our associates embody our core value of “Together” by connecting with their fellow associates to help others.

As a company, our charitable donations are centered on organizations that provide food, clothing and healthcare to those in need. We know our associates also have broad interests in organizations that are close to their hearts, and we welcome their requests and ideas. When we receive those requests, we do our best to provide financial assistance and helping hands wherever needed through our Community Council.

Our Community Council is made up of associate volunteers who share an interest in community service and improving the communities in which they live. For example, this spring, they’re focused on events including the March of Dimes March for Babies, Special Olympics and preparing kids for the next school year by volunteering with reading programs at local schools.

Over the years, several of our associates have been diagnosed with cancer, and virtually everyone has been affected by cancer in one way or another. That’s why we participate in many charitable events that help raise funds for cancer awareness and research. The Jerry Zucker Ride for Hope and Susan G. Komen® Race for the Cure are just two of the events we never miss.

As you build your team, think of ways you can work together outside of your business, serving in your community. Someone on your team will probably already be involved in a great cause, and you can all take a half day and pitch in to help. Before you know it, you will have developed a corporate habit that will be great for you, your associates and your community.

I’m constantly humbled by the incredible associates at Benefitfocus. Each person who walks through our doors every day has an amazing heart, and I couldn’t be more proud of the great work they do. As you create a culture of community involvement, you’ll see people begin to thrive in their day-to-day work, you’ll see a spring in their step, and a sense of higher purpose will emerge.