Deliver more value and grow your business with Benefitfocus.


Become a Premier Broker

Brokers and Benefitfocus: We make a good team.

“Benefitfocus is committed to fostering collaborative, mutually beneficial partnerships with our broker partners. Our combination of powerful technology and thoughtfully-designed services help ensure brokers and their clients are set up for success.”

Frequently Asked Questions

How does Benefitfocus work with me to support my client?
  • In this partnership, you're the benefits expert and we're the technology expert. Benefitfocus products and services are designed to enable the benefit strategies you design for your clients and to drive their desired business results. We take a consultative approach to help you make sure that your clients are maximizing the value and potential of our platform.
What size and type of employers do you work with?
  • Groups using Benefitfocus technology range in size from a few hundred to several hundred thousand lives, either having contracted directly with Benefitfocus or accessing the technology through a health insurance carrier with a Benefitfocus contract.
  • Our highly-configurable platform enables us to simplify benefit enrollment and administration for employers in any and all industries – from manufacturers with a strong union presence, to health care organizations with a diverse set of employee groups and business rules, to retail companies with high employee turnover.
Do you offer any benefits administration outsourcing services?
  • Benefitfocus provides a full array of outsourcing services, including call center support for both employees and administrators, dependent eligibility audits, and COBRA administration.
  • We recognize that every customer has a unique set of administrative needs, challenges and goals, and that's why we work with you and the customer to determine the best solution possible.
Do you offer any data analytics?
  • Benefitfocus is passionate about harnessing the power of data to drive better decision making. Our data analytics tools help to elevate your consulting approach with clients, giving you the ability to dig deep into their claims information for cost-saving strategies around plan design, wellness and population health management.
  • Are your customers asking about data-driven enrollment decision support and cost estimation tools for their employees? Our analytics solutions can help with that, too!
How involved must I, the broker, be in implementations?
  • As involved you want to be!
  • We've been around nearly two decades and have a lot of implementations under our belt. With a proven implementation methodology, we do all of the heavy lifting and manage the project from start to finish. But when it comes to your involvement, we're flexible. Whether you just want periodic project updates, or wish to sit in on every call, or even care to become certified to implement our platform, it's your call.
What payroll/HCM systems do you work with?
  • The BENEFITFOCUS® HCM Integration Suite offers solutions designed to seamlessly connect with your clients' systems to ensure data integrity, security and near real-time information exchange. Our solutions align with your clients' business processes to clearly identify system of record and better structure the flow of data to eliminate confusion for their teams. We recognize the importance of seamless connectivity between systems to create a holistic experience and have uniquely designed integration solutions to make this process frictionless and simple to implement with high quality.
  • Whatever the situation, our experienced team will work with you to tailor an integration solution that meets the needs of your clients.

The Benefitfocus Broker Promise

Deliver a world-class benefits experience.

We will empower you with the right tools, technology and service needed to exceed your customers’ expectations.

Enhance your value proposition.

We will provide innovative solutions and technologies for your customers, and analytics to help you manage your business with ease and efficiency.

Win, retain, and grow your business.

A Benefitfocus team, dedicated to the broker market, will partner with you every step of the way: from sales support, to implementation support, to voluntary benefits strategy.

Benefitfocus Premier Broker Program

As a Benefitfocus Premier Broker, you'll join an elite community created to enhance the experience of our mutual customers and help your business thrive. Members enjoy a dedicated service team and a host of privileges to help you win, retain and grow your business – no contracts, no complex negotiations necessary.

Subscribe to our Broker Newsletter
  • Acknowledge our broker success pact to confirm that we share the same values in our working relationship.
  • Learn more about our products and services through short educational videos
  • Host a strategic planning session in your office with our team.