When a business finds the intersection between creating shareholder value and adding value to society, it becomes a true force for good. See the new Business Hierarchy of Needs.
This post is a part of our “Standing on the Platform for Good” series. For the original essay, please see “Building a Platform for Good: Creating Value While Adding Value.”
Recently my son Alex and I traveled with my mother to Sébaco, Nicaragua, to dedicate a new medical clinic. The clinic serves a region made up of several surrounding rural communities. In time we hope that over 900 people will receive medical care at the facility every month.
I had the incredible privilege of partnering with the Medical University of South Carolina to help build a new Children’s Hospital. It is the beginning of something great for our community.
There’s a great book about how companies and managers influence the happiness and success of their associates. It’s called First Break all the Rules, and we use it as a foundational part of our Benefitfocus Management Training and Certifications.
We aim to provide a great experience for all of our associates as they work to enhance their lives and the lives of those in our community. We try to offer something for everyone.
As you build your team, think of ways you can work together outside of your business, serving in your community.
As you build your career, your team and your products, look for ways to bring the customer and partner community together.
It is helpful to stop every now and then and serve folks who need a smile and maybe a meal.
Encourage yourself and your ideas. Have some fun with your work and your work family. Include your friends and family in your work.
When I see a group of you folks cruising by these are the words that run through my head: smart, fun, passionate and a bit wild.
It is a healthy sign when you see family members and friends participating in your company's events. So, how do we include them?
When one person elevates another higher than themselves in a practical, tangible way, it is like a celebration.
Be intentional and bold with your team's values; you will be amazed at how they will come to life!
I would encourage any business leader to shift from a centralized corporate charity model to a more democratized socially led effort.