Alpana is Chief Financial Officer (CFO) at Benefitfocus. She joined the team in April 2017 bringing a renewed focus on accelerating growth for our health plan business. Leveraging her experience, she quickly saw an opportunity to provide financial leadership to the organization by moving into the VP, Corporate Controller role at the end of 2017. Appointed CFO in 2020, extending her role beyond typical bean counting, she uses her operational background to partner with our business leaders to influence smarter decision making and execution of key strategic initiatives. With more than 20 years of experience, she is a catalyst for driving operational and strategic improvements, constantly working on tangible ways to create better value for our stakeholders: customers, shareholders and associates alike.
Roles & Responsibilities
Alpana oversees our holistic financial organization, leading strategic direction for our FP&A, corporate finance, controller, investor relations, operational excellence, legal and information technology arms. She mentors and cultivates this team of super talented people by bringing curiosity to drive constructive change. She’s armed with data to give actionable insights and she effectively communicates our strategy and progress against it to all stakeholders.
Alpana received her Bachelor of Science in Accounting from Arizona State University. Before joining Benefitfocus, Alpana was at Blackbaud and held impressive leadership roles from 2008 to 2017. She was Director of SEC Reporting, VP of CFO Enterprise Customer Business Unit and VP of Sales Operations. She has more than 12 years of experience in finance leadership roles specific to the software industry. Previous to her time at Blackbaud, Alpana served as Director of External Reporting and Compliance at Allied Waste Industries. She holds the CPA designation, but don’t ask her tax questions… don’t be that guy.
Hobbies & Interests
When she isn’t on the sidelines watching her boys’ play soccer, she and her husband are charting new courses for their next adventure on the beautiful Charleston waters. She enjoys getting together with her girlfriends for a good weekend workout, whether that be yoga, HIIT, spin, cross fit… you name it, she’s laced up and ready for it!
Her two sons. Her drive to be a strong role model for them is what gets her up every morning, striving to be a better person than she was yesterday.