Just like the planes it helps put in the sky, HAECO’s benefits program has high aspirations – to help employees be as healthy, wealthy and happy as possible. But with a lean HR team and a low-functioning benefits management system, HAECO lacked the efficiency necessary to get its goal off the ground.
One of the biggest obstacles was communicating benefits information to HAECO’s busy and distributed workforce. Lisa Salimbene, the company’s director of compensation and benefits, knew that employees needed more help understanding their coverage options. “I don’t think anyone could explain even accidental death and dismemberment,” she said. Employees were too busy to sift through their printed benefits material, and they found the existing online system difficult to navigate. So getting answers to those questions meant calling into the HR office, which was becoming overwhelmed with inquiries.
HAECO’s benefits system perpetuated inefficiency. If Salimbene’s team wanted to update the system with information to give employees guidance on some of the more common questions, they were dependent upon IT to make the change – a lengthy process.
If they wanted to introduce a wellness program, they had to send details through the mail, which almost guaranteed that participation would be minimal. If they needed to process a qualifying life event (QLE), Salimbene said they had to “hunt down people and their documents.” Completing even the most basic administrative tasks took excessive amounts of time.
As a result, Salimbene’s team didn’t have the capacity to tackle more strategic initiatives that could help HAECO create better, more cost-effective programs for its employees. There simply weren’t enough hours in the day. HAECO’s benefits administration needed a lift.
HAECO selected BENEFITFOCUS® Marketplace to smooth out the turbulence that was holding its benefits program back.
The platform’s user-friendly communication tools provide a more efficient and engaging way for HAECO’s employees to learn about and manage their benefits. In just a few clicks, employees can see all of their benefit options, look into coverage details and view quick educational videos for additional guidance. “It’s easy for them to understand,” said Salimbene. “It’s easy to move through, and it looks like any other application you’d use for shopping on the Internet.”
Salimbene’s team can now rest assured that employees are getting the benefits information they need, without having to spend hours on the phone. Administrators can create, publish and update content as needed, without having to wait on IT to do it for them. Through messaging features, they can also schedule and send personalized communications out to employees via text or email. And with the platform’s self- service document upload feature, employees can conveniently submit required QLE materials right from their mobile device. No more people hunting.
As a result, Salimbene’s team has more time to evaluate the performance of HAECO’s benefits program. And with the Marketplace’s reporting capabilities, it’s easy to access and analyze the data that management needs to make informed benefits-related decisions. Meanwhile, employees are still calling in to the HR office, but now the questions are less repetitive and more meaningful. Salimbene happily explained that inquiries are “not just about enrolling anymore, which shows us that people are really starting to think about their benefits.”