Hard Rock was using manual processes to track employee benefit eligibility according to the requirements of the Affordable Care Act (ACA). With a population of 80% variable hour employees, tracking eligibility with spreadsheets was proving to be quite difficult, especially with an HR team consisting of only four people. Compliance was quickly turning into a minefield, and there was no room for error. Hard Rock wanted to ensure that their employees got the benefits they deserved while avoiding steep government fines for non-compliance.
Hard Rock was also having trouble engaging their employees in their benefits. With so many locations across different time zones, Hard Rock’s administrators were not always able to answer employees’ questions in a timely manner. Additionally, the company’s enrollment process was purely telephonic, with no online usage and direct billing only. Employee benefits seemed
like a foreign process, split from the company’s distinct brand and culture—hindering the HR team’s efforts to express the value of their benefits package and get their employees excited.
Hard Rock needed a comprehensive and customizable benefits solution that could be an extension of their brand and provide powerful administrative tools to help trim costs, efficiently manage ACA compliance and improve employee engagement.
Hard Rock selected the BENEFITFOCUS® Marketplace as its all-inclusive benefits administration solution, impressed with its high level of flexibility, customizable portal and expansive ecosystem of best-in-class solutions. Hard Rock was particularly interested in the Equifax ACA Management Platform, which interfaces with the Benefitfocus Marketplace to create a seamless administrative workflow, providing a suite of tools that help streamline eligibility management and automate ACA compliance.
The interface between Benefitfocus and the Equifax ACA Management Platform allows Hard Rock to accurately and efficiently calculate look-back periods required by the Employer Shared Responsibility provision. No more manual processes. No more worrying over hefty fines due to spreadsheet errors or sheer volume of employee data. Thanks to the interface with Benefitfocus Marketplace, data is exchanged automatically, streamlining processes while reducing risk related to manual entry.
Hard Rock can now put all of that formerly intimidating data to good use! The Equifax ACA Management Platform provides reporting tools that allow Hard Rock to predict eligibility volume and gain insight into employees who are trending eligible for upcoming enrollment periods, helping them control costs by tracking ongoing changes in eligibility.
As Patty Downs, Hard Rock Senior Director of Compensation & Benefits noted, “Equifax focuses on healthcare reform and they are making sure that we are as compliant as we need to be...so that we know that we are offering benefits to the right employees all the time.”
With eligibility tracking and compliance on autopilot, Hard Rock’s HR team could focus more of their efforts on improving employee engagement. Hard Rock has customized their Benefitfocus Marketplace portal with their own branding, color palettes, videos, collateral and more—driving engagement while strengthening their organization’s culture. Thanks to the powerful communication tools available through Benefitfocus, Hard Rock was able to achieve 42% enrollment in voluntary benefits. “We’ve never had the opportunity to see people be excited about their benefits before and I think Benefitfocus helped us to be able to make that happen,” says Patty.
In addition to improving employee engagement in benefits, Hard Rock has been able to reduce their risk and slash administrative tasks related to ACA compliance, freeing up resources and helping to control healthcare costs.