New Balance

Running on a Balanced Benefits Program

New Balance has a 100-year history of enduring performance and is still running strong today. New Balance began as a Boston-based arch support company in the early 1900s and developed into a specialized shoe manufacturer in the 1970s. It has grown to become a leading global athletic products company with approximately 3,100 U.S. employees and 5,200 employees worldwide.


  • Retail

Number of Employees



  • Benefitfocus Marketplace


Enhanced employee education and engagement
More accurate tracking of eligibility for hourly workforce
Streamlined administration and enrollment via automation
"Benefitfocus has been essential in providing us the ability to communicate effectively about the increasingly sophisticated benefits that we are providing employees."
Glenn Haskell
Benefits Manager