At Under Armour, one of the biggest leadership priorities is to make benefits affordable for teammates and their families, and this has meant a significant investment for the hyper-growth company. With so much being spent on employee benefits, it’s imperative that teammates understand the investment – so they can maximize its value.
But with more than 100 locations – mostly retail stores – scattered all over the map, as well as a paper-based communication strategy, helping teammates understand their benefits was proving a difficult task. Teammates simply didn’t have access to the information they needed, and it showed.
When April Floyd took over managing the benefits program at Under Armour, she found that 50% of her office’s work time was being spent answering benefit questions. “It was taking up a large part of every single day,” she said. “We would answer the same question over and over and over again.” Most often, it was a teammate just asking what type of medical plan he had selected, having forgotten since enrollment – which was really the only time he had access to that information. Under Armour’s investment was going largely unnoticed.
Beyond that, Floyd recognized that it simply didn’t make sense for such an innovative company with such a young (average teammate age is 31), technology-driven workforce to lack a modern benefits communication solution to match its workforce demographic. Under Armour needed an upgrade.
Under Armour selected the BENEFITFOCUS® Marketplace to provide one online source for teammates to conveniently access all of their benefits information – anytime and anywhere.
Using the Marketplace’s Communication Portal, Floyd and her office are now able to consolidate the answers to potential benefits- related questions in one place, ensuring that all teammates can stay informed without having to call headquarters. They simply log in to the portal and immediately see their benefit selections, as well as a description of what each benefit covers.
Messages are targeted based on each employee’s unique profile – location, managerial level, eligibility status, etc. More personalized employee communications make it easier for Floyd’s staff to update individual teammates on their benefits and prompt them to take any necessary action, which they can complete within the Marketplace. Through the benefits portal, teammates access quick educational videos on a variety of topics from basic medical benefits to wellness. Video has proven to be an efficient medium for helping teammates better understand their benefits.
As a result, Under Armour has seen a dramatic reduction in calls from confused teammates, who now can help themselves easily to the information they need, freeing up the benefits office to focus on more strategic initiatives. “Now we can work on all of the other things we need to take care of from a proactive standpoint, rather than a reactive standpoint,” said Floyd.
Under Armour brought its unique brand and culture into the company’s benefits portal, thanks the Marketplace’s configurability. An added advantage of the Marketplace was its seamless integration with Under Armour’s existing online systems. Coupled with upgraded communication tools, the Marketplace has created a familiar, engaging experience for Under Armour’s tech savvy teammates. They’re encouraged to stay connected with their benefits program, which ultimately drives awareness of the value Under Armour is providing.