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Benefitfocus believes people should have easy access to the benefits they need to live their best life. We help proactively connect people to the benefits they need, when it matters most.


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Hear the value of working with InnovationPlace and Benefitfocus from, Halle Tecco, Founder of Natalist and a leader in digital health.


Welcome to InnovationPlace

InnovationPlace is our new startup partner program designed to accelerate the availability of innovative products or services offered by startups seeking to improve consumer wellbeing.

Our goal at InnovationPlace is to enable those startups to become BenefitsPlace certified, which means they are included among other industry-leading health, wealth, property and lifestyle offerings on our platform.


Are you an Innovator?

As recently announced, the team at InnovationPlace is proactively looking for the best, most innovative solutions to help round out our BenefitsPlace portfolio. 

  • Are you an innovator with a strong founding team and operating runway which enables you to focus on scaling your business?

  • Is your offering aligned with our goal to improve consumer well-being and is it differentiated from other suppliers on BenefitsPlace today?

  • Would you benefit from optional co-working space at our campus in Charleston where you can learn and grow alongside Benefitfocus associates and other innovative companies in the program?

  • Do you want the opportunity to gain a dedicated digital distribution channel through BenefitsPlace?

If you answered yes to these question and are interested in applying for the next cohort, please

Apply Here


Is there co-working space available to the startups which are selected?
Yes! Companies have the option to co-work at no charge from Benefitfocus’ headquarters on Daniel Island, SC for the duration of the program, working alongside other InnovationPlace teams and business partners.
What is the benefit to startups working in the program?
Throughout the course of the program, founders and their teams will work with Benefitfocus mentors and subject matter experts with the goal to successfully launch their offering on BenefitsPlace, the company’s market leading benefits platform serving millions of consumers across the United States. In addition, teams who successfully complete the program and which meet the requirements of BenefitsPlace will be invited to attend One Place and engage with more than 1,000 leaders in the benefits community, when they will also have the opportunity to present their offering to a targeted group of brokers and potential customers. A curated group of investors will also be invited to attend One Place for an investor showcase featuring those startups which successfully complete the program.
What type of companies are considered for the program?
Companies eligible to apply include startups developing offerings which improve and protect consumers’ health, finances, property and happiness, and which are differentiated from the current portfolio of BenefitsPlace suppliers.
Does Benefitfocus provide funding?
We do not take equity in exchange for participation nor do we make any direct investments. However, if your company is selected to be included in our BenefitsPlace ecosystem of suppliers, we jointly agree on a share of revenue as is customary for all supplier relationships on our network.
What level of funding should companies have prior to applying to the program?
Eligible companies must have seed or Series A level funding, which gives them the ability to focus on growing their business and preparing their offering to scale on the BenefitsPlace platform.
What are the dates of the program?
The program runs for 15 weeks, beginning with a required onsite December 10-13 2019 at the company’s headquarters in Daniel Island, Charleston, SC and culminates in conjunction with the company’s annual user conference, One Place, to be held March 17-19 2020 also in Charleston.
When are applications due?
Applications are due October 31, 2019 by close of business.
How will applicants be notified?
Finalists will be invited for further discussion and those selected to participate in the cohort will be notified by mid-November.