Individual Marketplace

The consumer-driven market has arrived. Now is the time to decide: Will you be ahead of the curve, or behind it?

Benefits Marketplace Focused on Individual Consumers
Why Consumers Love It
Simply Simple

People want to understand what they are buying, so give them the easiest, most intuitive benefits experience possible. 

Familiar Design

Let people shop for benefits like they shop for everything else online.

Easy Pay

Consumers can pay with a credit or debit card, and set an auto draft so they never worry about missing a payment.

Scalable Individual Private Exchange Marketplace
Can your current platform handle 25 million new customers?
  • The scalable solution
  • You need an individual private exchange marketplace that is set up to grow. We've spent the last 15 years preparing for that growth.
  • Brand recognition
  • Today’s consumer wants to buy from brands they recognize and trust. Offer them a branded experience they’ll come back to again and again. 
Intuitive Benefits Management Solution
Guide them to the right benefits and ensure a successful shopping experience for everyone.
  • Cast a wide net
  • Integrate with the Federally-Facilitated Marketplace (FFM) to help consumers apply subsidies to your Qualified Health Plans.
  • Control the outcome
  • By designing your own BENEFITFOCUS® Individual Marketplace, you have the ability to determine when consumers see which offerings, creating a curated shopping experience.