Blue Cross and Blue Shield of Nebraska Expands Relationship with

Charleston, S.C. & Omaha, Neb. – Jan. 17, 2006 – Blue Cross and Blue Shield of Nebraska (BCBSNE) today announces an expansion of its relationship with, Inc. The expanded agreement will include small group electronic enrollment, the Benefitfocus® Sales Automation Suite and Benefitfocus® eBilling, as well as an increase of its large group eEnrollment license.

“This expansion of services will advance our market leadership in the state of Nebraska and will bring even more value to our groups and members,” said Keith Bushardt, BCBSNE executive vice president of Sales and Marketing. “We recognize the need for continued innovation in our marketplace, and this technology places us ahead of the curve by streamlining our enrollment and billing processes.”

Since 2004, BCBSNE has used the Benefitfocus® eEnrollment tool (BluesEnroll) and Benefitfocus® eExchange to offer its large groups and their employees benefit enrollment and administration solutions. Its more than 2,000 small groups can expect to garner these same advantages by the second quarter of 2006.

“After several years of working together on large group enrollment, Nebraska has a great deal of confidence in our system,” said Shawn Jenkins, President and CEO of “They have met with excellent success from our electronic enrollment and data exchange services, and now all of BCBSNE’s groups will have a fully integrated enrollment and billing suite at their disposal.”

BluesEnroll provides a rich set of tools and capabilities for benefit coordinators, administrators and payroll staff. It allows them to exchange enrollment and eligibility information at the click of a button. Employees and their family members with coverage provided or administered by BCBSNE can use BluesEnroll to view information about their benefits, make membership changes and obtain confirmation of their benefit information.

Offering online enrollment capabilities for small groups will be beneficial to both BCBSNE and its strong broker community. The Benefitfocus Sales Automation Suite (SAS) involves data collection and workflow. Its reporting functions capture the information needed by underwriting to assess a group, and then electronically convert a prospect to a new group.

By automating the small group workflow through electronically loading group and membership information, the entire implementation process for a small group can be completed in one day; a broker’s entire book of business can be placed online at one time. Automation expedites the implementation process and provides low cost and low overhead for BCBSNE operations.

Benefitfocus® eBilling will integrate seamlessly with BluesEnroll, so that any adjustments made to an invoice will automatically update the BluesEnroll membership as well.

“Benefitfocus has a high level of experience dealing with the healthcare market, and has demonstrated both speed to market and a rapid return on investment through high adoption,” added Bushardt. “We expect to reap great rewards from continuing to work with Benefitfocus.”

About Blue Cross and Blue Shield of Nebraska

Blue Cross and Blue Shield of Nebraska, an independent licensee of the Blue Cross and Blue Shield Association, provides health care coverage or benefit administration to nearly 550,000 people. Blue Cross and Blue Shield of Nebraska is a not-for-profit mutual insurance company.

About Benefitfocus, Inc. (Benefitfocus) is the leading provider of employee benefits software and services. It offers employees and employers secure, online access to benefits and human resource information. Benefitfocus' suite of products and services includes large and small group electronic enrollment, electronic billing, and data exchange services. It replaces time-consuming, expensive and error-prone paper processes allowing companies to administer all of their benefit offerings through one interface. This one-to-many platform substantially speeds up benefit enrollment and administration while reducing overall costs and greatly improving communication to the employee.

Benefitfocus Headquarters

100 Benefitfocus Way
Charleston, SC 29492