Point B, Inc. Selects Benefitfocus HR INTOUCH MARKETPLACE®

Management consulting firm leverages Benefitfocus Marketplace Technology to enhance employee enrollment experience

Charleston, S.C. – September 12, 2014 – Benefitfocus, Inc. (NASDAQ: BNFT), a leading provider of cloud-based benefits software solutions, today announced that Point B, Inc. has selected the Benefitfocus HR INTOUCH MARKETPLACE® to support benefit enrollment as well as employee engagement year-round. Point B provides management consulting and venture advisory services to clients across a wide array of industries. The firm has seven offices throughout the U.S. with many of its associates working onsite with clients. HR INTOUCH MARKETPLACE consolidates all benefits-related information and activity in a single cloud-based portal, helping Point B to streamline administrative tasks and simplify enrollment for their whole workforce.

Benefitfocus provides the data exchange capabilities that enable Point B to support enrollment for multiple types of benefits and plan designs. Built on a configurable, rules-driven engine, the HR INTOUCH MARKETPLACE portal presents employees with the plans for which they are eligible and information that is relevant to their individual profile. The portal seamlessly incorporates the mandatory public healthcare exchange notice and other required communications within the enrollment workflow along with acknowledgement forms to confirm delivery and employee review of required material.

“As an employee-owned company, choice and flexibility are a fundamental part of our culture,” said Karen Wren, Benefits Manager at Point B, Inc. “Benefitfocus Marketplace Technology strengthens our ability to provide a consumer-centric benefits strategy that offers our associates a flexible benefits package as well as the resources they need to make the best decisions for themselves and their families.”

“Point B associates take an owner’s perspective of their business, values and culture,” stated Benefitfocus President and CEO Shawn Jenkins. “We are excited to assist Point B in applying this perspective to their employee benefits program. We have designed our solution to deliver an intuitive benefits shopping experience that encourages associates to become more responsible consumers of healthcare and benefits.”

HR INTOUCH MARKETPLACE incorporates educational videos and engaging decision support tools into the enrollment workflow, helping employees select the benefit options that best meet their healthcare and financial needs. The BENEFITFOCUS® Plan Shopping App allows employees to compare options and estimate out-of-pocket costs based on their expected utilization and coverage details of each plan. Employees can conveniently sign into the portal from any web-enabled device to complete enrollment and to review or update benefits information at any time throughout the year.

Point B plans to introduce its associates to HR INTOUCH MARKETPLACE during the company’s open enrollment in November.

About Point B

Point B, Inc. helps organizations form, execute, and thrive. With capabilities including Management Consulting and Venture Investment and Advisory, our integrated businesses provide value to the organizations and communities we serve. Our consulting group helps clients develop strategic insights and translate them into impact. Our clients look to us for industry and functional expertise combined with our ability to execute. Our capital group provides deep venture advisory expertise, leveraging Point B’s broad network and the horsepower to drive portfolio companies’ growth and success. The firm is 100% employee-owned, and regularly honored by many publications as an exceptional place to work, including The Wall Street Journal and Consulting Magazine.

About Benefitfocus

Benefitfocus, Inc. (NASDAQ: BNFT) is a leading provider of cloud-based benefits software solutions for consumers, employers, insurance carriers and brokers. Benefitfocus has served more than 23 million consumers on its platform that consists of an integrated portfolio of products and services enabling clients to more efficiently shop, enroll, manage and exchange benefits information. With a user-friendly interface and consumer-centric design, the Benefitfocus Platform provides one place for consumers to access all their benefits. Benefitfocus solutions support the administration of all types of benefits including core medical, dental and other voluntary benefits plans as well as wellness programs. For more information, visit https://www.benefitfocus.com.

Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements. Actual results might differ materially from those explicit or implicit in the forward-looking statements. Important factors that could cause actual results to differ materially include: the need to innovate and provide useful products and services; the immature and volatile nature of the market for our products and services and other factors that could impact our anticipated growth; management of growth; our ability to compete effectively; reliance on key personnel; our ability to maintain our culture and recruit and retain qualified personnel; changes in government regulations; privacy, security and other risks associated with our business; fluctuations in our financial results; general economic risks; and the other risk factors set forth from time to time in our SEC filings, copies of which are available free of charge within the Investor Relations section of the Benefitfocus website at http://investor.benefitfocus.com/sec.cfm or upon request from our investor relations department. Benefitfocus assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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