SMS Holdings Corporation Selects Benefitfocus HR INTOUCH MARKETPLACE®

Cloud-based solution to streamline and centralize benefits program across multiple business units

Charleston, S.C. – October 9, 2014 – Benefitfocus, Inc. (NASDAQ: BNFT), a leading provider of cloud-based benefits software solutions, today announced that SMS Holdings Corporation has selected the Benefitfocus HR INTOUCH MARKETPLACE® to support benefits administration for the company’s 7,500 benefit eligible employees. SMS operates seven businesses that provide commercial housekeeping, security and other services for properties across the United States and has turned to Benefitfocus to help address requirements of the Affordable Care Act (ACA).

Based in Nashville, Tenn., SMS Holdings companies provide professionally managed services to large, high-traffic properties in the retail, hospitality, healthcare and aviation sectors throughout the country. HR INTOUCH MARKETPLACE provides a central resource for SMS Holdings to manage benefits enrollment, eligibility and employee communication across diverse business units, job categories and geographies.

HR INTOUCH MARKETPLACE is a configurable cloud-based solution that allows SMS Holdings to manage business rules so employees are presented with all benefit plans for which they are eligible in one cohesive workflow. The BENEFITFOCUS® Plan Shopping App offers employees the ability to compare coverage levels and estimate out-of-pocket costs for each option, helping them focus on selecting the plan that best meets their health and financial needs. Educational videos are incorporated throughout the enrollment process to provide easy-to-understand explanations of complex healthcare and benefit terms.

“Benefitfocus offers a robust benefits enrollment and administration solution that will assist us in light of new legislation,” stated Mike Fay, Senior Director, HR Administration at SMS Holdings Corporation. “We believe managing our whole workforce on a single platform will better prepare us to manage the requirements of the ACA. It’s what we needed to make the enrollment process more intuitive to help our employees make the right choices.”

Because of its large segment of variable hour employees, SMS Holdings sought a solution that would assist in calculating eligibility, as defined by the ACA’s Employer Mandate, to mitigate the risk of non-compliance. HR INTOUCH MARKETPLACE supports integration with the ACA Management Platform from Equifax Workforce Solutions, which combine to give SMS Holdings the necessary tools for measuring and tracking eligibility. These eligibility calculations are then seamlessly transferred into HR INTOUCH MARKETPLACE and required notifications are sent automatically to newly eligible employees through the portal’s event-driven messaging capabilities.

“SMS Holdings is a broad family of companies united by a commitment to deliver outstanding service,” said Benefitfocus President and CEO Shawn Jenkins. “At Benefitfocus, we’ve brought all the tools for efficient benefits management together in one place, including enrollment, administration and employee education. We are excited to deliver a unified benefits management solution that enables SMS Holdings to support benefits for their whole workforce.”

About SMS Holdings Corporation

Founded in 1988, SMS Holdings provides commercial housekeeping, security and other services to over 500 high-traffic, public facilities in the United States. From airports to shopping malls, hospitals to hotels and resorts, the SMS Holdings family of companies is dedicated to providing innovation, exceptional service and proven processes. Our core values and superior business practices reflect our commitment to do whatever it takes to deliver excellent service and establish long-term relationships with our customers.

About Benefitfocus

Benefitfocus, Inc. (NASDAQ: BNFT) is a leading provider of cloud-based benefits software solutions for consumers, employers, insurance carriers and brokers. Benefitfocus has served more than 23 million consumers on its platform that consists of an integrated portfolio of products and services enabling clients to more efficiently shop, enroll, manage and exchange benefits information. With a user-friendly interface and consumer-centric design, the Benefitfocus Platform provides one place for consumers to access all their benefits. Benefitfocus solutions support the administration of all types of benefits including core medical, dental and other voluntary benefits plans as well as wellness programs. For more information, visit https://www.benefitfocus.com.

About Equifax

Equifax is a global leader in consumer, commercial and workforce information solutions that provide businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 600 million consumers and 81 million businesses worldwide. The company’s significant investments in differentiated data, its expertise in advanced analytics to explore and develop new multi-source data solutions, and its leading-edge proprietary technology enable it to create and deliver unparalleled customized insights that enrich both the performance of businesses and the lives of consumers. Equifax Workforce Solutions (also known as TALX), an Equifax business unit, is a leading provider of human resource, data, analytics and verification services.

Headquartered in Atlanta, Equifax operates or has investments in 19 countries and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. In 2013, Equifax was named a Bloomberg BusinessWeek Top 50 company, was #3 in Fortune's Most Admired list in its category, and was named to InfoWeek 500 as well as the FinTech 100. For more information, please visit www.equifaxworkforce.com or www.equifax.com.

Safe Harbor Statement

Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements. Actual results might differ materially from those explicit or implicit in the forward-looking statements. Important factors that could cause actual results to differ materially include: the need to innovate and provide useful products and services; the immature and volatile nature of the market for our products and services and other factors that could impact our anticipated growth; management of growth; our ability to compete effectively; reliance on key personnel; our ability to maintain our culture and recruit and retain qualified personnel; changes in government regulations; privacy, security and other risks associated with our business; fluctuations in our financial results; general economic risks; and the other risk factors set forth from time to time in our SEC filings, copies of which are available free of charge within the Investor Relations section of the Benefitfocus website at http://investor.benefitfocus.com/sec.cfm or upon request from our investor relations department. Benefitfocus assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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