Benefitfocus Hosts Free Webinar on Health Plan Innovation

Charleston, S.C. – January 29, 2015 – Benefitfocus, Inc. (NASDAQ: BNFT), a leading provider of cloud-based benefits software solutions, will host a live webinar titled “The Health Plan Blueprint: Managing Change Through Innovation in the Age of the Customer” with a guest speaker from Forrester Research on February 12, 2015, at 2:00 p.m. EST. For more information and to register for the webinar, visit

During this webinar, Benefitfocus Director of Marketplaces Shandon Fowler, Benefitfocus Enterprise Product Architect Tom Dugan and guest speaker, Forrester Research Senior Analyst Peter Mueller will address current market trends and focus on how health insurers and administrators can successfully innovate over the next three to five years through intelligent planning and partnering.

The Affordable Care Act (ACA) and other macro-forces have ignited disruption in the healthcare industry and spurred an emerging B2C paradigm. The side effects of the evolving healthcare landscape include an increasing demand for direct-to-consumer capabilities, a need for enhanced digital strategies and tools, and continued pressure on plan providers to reduce administrative costs.

The webinar will focus on strategies to effectively lead organizational change within these five areas:

  • Acquisition and Retention
  • ACA
  • Consumerism
  • Brand Evolution
  • Compliance and Regulations
About Benefitfocus

Benefitfocus, Inc. (NASDAQ: BNFT) is a leading provider of cloud-based benefits software solutions for consumers, employers, insurance carriers and brokers. Benefitfocus has served more than 23 million consumers on its platform that consists of an integrated portfolio of products and services enabling clients to more efficiently shop, enroll, manage and exchange benefits information. With a user-friendly interface and consumer-centric design, the Benefitfocus Platform provides one place for consumers to access all their benefits. Benefitfocus solutions support the administration of all types of benefits including core medical, dental and other voluntary benefits plans as well as wellness programs. For more information, visit

Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements. Actual results might differ materially from those explicit or implicit in the forward-looking statements. Important factors that could cause actual results to differ materially include: the need to innovate and provide useful products and services; changes in government regulations; the immature and volatile nature of the market for our products and services and other factors that could impact our anticipated growth; management of growth; fluctuations in our financial results; general economic risks; reliance on key personnel; our ability to compete effectively; our ability to maintain our culture and recruit and retain qualified personnel; privacy, security and other risks associated with our business; and the other risk factors set forth from time to time in our SEC filings, copies of which are available free of charge within the Investor Relations section of the Benefitfocus website at or upon request from our investor relations department. Benefitfocus assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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100 Benefitfocus Way
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