Benefitfocus Presents “Beyond Private Exchanges” at AHIP Institute 2015

Benefits technology provider addresses what companies and individuals really want from benefits programs

Charleston, S.C. – June 2, 2015 – Benefitfocus, Inc. (NASDAQ: BNFT), a leading provider of cloud-based benefits software solutions, will present the evolution and future of private exchanges at the America’s Health Insurance Plans (AHIP) Institute 2015 event taking place June 3-5, 2015, in Nashville. Benefitfocus Director of Marketplaces Shandon Fowler and Enterprise Product Architect Tom Dugan will lead the session, “Beyond Private Exchanges: What Companies and Individuals Really Want from their Benefits Programs,” on Friday, June 5, at 9:55 a.m.

The session will present views on what the future holds for health care consumerism and technology, and potential impacts to public and private exchanges. Fowler and Dugan will dissect the private exchange value proposition and get to the foundation of data and technology that’s driving a transformation of the consumer-driven health insurance market. They will also examine how carriers fit into the landscape.

“With the increasing popularity of private and public exchanges, health insurers find themselves at a pivotal point in addressing their strategic focus,” said Fowler. “Understanding what employers and individuals are really looking for among the disparate exchange options — as well as a carrier’s own potential online channel — is essential. Technology will be fundamental to success in this rapidly evolving landscape.”

In addition to the Friday session, Benefitfocus will showcase its benefits marketplace solutions and answer questions about new technology for personalized benefits shopping, enrollment and management at Institute 2015 at Booth #1215. Benefitfocus has served more than 25 million people on its platform.

Institute 2015 is expected to bring more than 4,000 health care professionals to Nashville to discuss how to make health care work as consumers take more control of their coverage decisions and as data and technology continue to transform the industry. For more information about AHIP’s Institute 2015, visit www.ahip.org/Conferences/Institute2015.

About Benefitfocus

Benefitfocus, Inc. (NASDAQ: BNFT) is a leading provider of cloud-based benefits software solutions for consumers, employers, insurance carriers and brokers. Benefitfocus has served more than 25 million consumers on its platform that consists of an integrated portfolio of products and services enabling clients to more efficiently shop, enroll, manage and exchange benefits information. With a user-friendly interface and consumer-centric design, the Benefitfocus Platform provides one place for consumers to access all their benefits. Benefitfocus solutions support the administration of all types of benefits including core medical, dental and other voluntary benefits plans as well as wellness programs. For more information, visit https://www.benefitfocus.com.

Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements. Actual results might differ materially from those explicit or implicit in the forward-looking statements. Important factors that could cause actual results to differ materially include: the need to innovate and provide useful products and services; changes in government regulations; the immature and volatile nature of the market for our products and services and other factors that could impact our anticipated growth; management of growth; fluctuations in our financial results; general economic risks; reliance on key personnel; our ability to compete effectively; our ability to maintain our culture and recruit and retain qualified personnel; privacy, security and other risks associated with our business; and the other risk factors set forth from time to time in our SEC filings, copies of which are available free of charge within the Investor Relations section of the Benefitfocus website at http://investor.benefitfocus.com/sec.cfm or upon request from our investor relations department. Benefitfocus assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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