Optima Health Selects Benefitfocus MarketPlace for Carriers
Largest health plan based in Virginia chooses Benefitfocus as its partner to deliver its next generation consumer experience
Charleston, S.C. – February 13, 2020 – Benefitfocus, Inc. (NASDAQ: BNFT), a leading cloud-based benefits management platform and services provider, announced today that Optima Health, a division of Sentara Healthcare and the largest health plan headquartered in Virginia, has selected BENEFITFOCUS® Marketplace for Carriers to simplify and enhance its member and broker experience for shopping, quoting and web enrollment.
"Our extensive experience in supporting digital transformation in the carrier market has led us to understand the importance of providing an end-to-end solution for carriers, their brokers, and customers. To have real impact, that solution needs to encompass quoting, enrollment and administration to billing and data exchange,” said Ray August, President & CEO of Benefitfocus. “We’re honored to be selected by Optima Health and create an enhanced member engagement experience using our AI-powered platform and coordinated ecosystem to achieve their goals for customer loyalty and trust.”
Benefitfocus’ one platform advantage will provide Optima Health with a solution designed to cultivate customer loyalty and trust by connecting members with the benefits that fit them best.
Optima Health offers individual and employer-based products as well as plans serving Medicare and Medicaid residents.
“At Optima Health, we pride ourselves on an excellent member and broker experience,” said John DeGruttola, senior vice president of sales and marketing. “We want to provide a simple, effective solution to manage our healthcare and benefit selections. With this partnership with Benefitfocus, we are investing in technology, processes and people to better serve our customers.”
MarketPlace for Carriers
MarketPlace for Carriers is Benefitfocus’ AI-powered solution for personalized health insurance enrollment and automated administration across all lines of business, including group and individual. Medical carriers have one platform to support them, from beginning-stage business rating and quoting to end-stage billing and payments, while serving the diverse needs of their customers, including brokers.
MarketPlace for Carriers creates efficiencies across the benefits value chain. Delivered as a cloud service with real-time data capabilities via EDI and APIs, MarketPlace for Carriers ensures world-class data accuracy for each Benefitfocus customer. The solution includes four components: rating and quoting, enrollment and administration, billing and payments, and data exchange. The platform also allows both carriers and brokers to manage their entire business portfolio with real-time dashboards to monitor billing, participation, enrollment status and other key performance indicators.
With MarketPlace for Carriers, brokers are able to quote and onboard new clients efficiently, access and enable a complimentary set of industry leading voluntary benefits, and deliver the HR and administrative services requested by their clients, all on one platform. This strategic toolset not only stimulates sales growth, but also provides differentiation, competitive advantage, and strengthens the medical carrier’s position as the anchor of the ecosystem.