Benefitfocus Publishes Inaugural Buyer’s Guide to Effective Benefits Management Technology

Based on over 15 years of benefits management experience, the new buyer’s guide helps executives select the most effective benefits technology for today’s rapidly evolving environment

Charleston, S.C. – August 11, 2015 – Benefitfocus, Inc. (NASDAQ: BNFT), a leading provider of cloud-based benefits software solutions, has published its inaugural Buyer’s Guide to Effective Benefits Management Technology, an inventory of ways to simplify and enhance every aspect of benefits administration. The Buyer's Guide encapsulates the company’s 15-year track record of designing and deploying benefits management software for large employers and health insurance carriers. Featured on the newly redesigned Benefitfocus website, the Buyer’s Guide helps executives select the most effective technology platform to improve the business of benefits management, manage escalating healthcare costs and attract top talent to their organizations. 

“With 662 large employers and 52 insurance carriers on the Benefitfocus Platform, we’re uniquely positioned to help executives think about their technology roadmap when it comes to improving the way they manage benefits,” said Benefitfocus Chief Commercial Officer Andy Howell. “The Buyer’s Guide is a product of that knowledge, and serves as an extension of our mission to provide people and organizations the information they need to make better decisions and lead better lives.”

A new era of technology has emerged for the health insurance and employee benefits industries – revolutionizing the way people shop for, enroll in, manage and exchange benefits and benefits-related information. Adoption of mobile-friendly, cloud-based solutions for benefits has skyrocketed, but there are still many organizations and individuals working to navigate the evolving landscape of procedures, policies and spending.

Benefits administration goes beyond open enrollment

With Benefitfocus’ Benefits Lifecycle planning model as its framework, the Buyer’s Guide discusses the factors to consider when evaluating a benefits technology platform that provides year-round benefits administration, including how to:

  • Create a more competitive benefits package
  • Better engage employees
  • Guide smarter benefits decision making
  • Simplify compliance and reporting
  • Predict and control costs

The guide emphasizes flexibility, user experience, service and the power of data when selecting a technology partner that can meet a company’s unique and evolving benefits management needs.  Complementary to the Buyer’s Guide, Benefitfocus launched the new, which includes industry thought leadership, resources for ACA compliance and wellness programs, and case studies from a wide variety of clients sharing their key learnings and tips for benefits management success.

About Benefitfocus

Benefitfocus, Inc. (NASDAQ: BNFT) is a leading provider of cloud-based benefits software solutions for consumers, employers, insurance carriers and brokers. Benefitfocus has served more than 25 million consumers on its platform that consists of an integrated portfolio of products and services enabling clients to more efficiently shop, enroll, manage and exchange benefits information. With a user-friendly interface and consumer-centric design, the Benefitfocus Platform provides one place for consumers to access all their benefits. Benefitfocus solutions support the administration of all types of benefits including core medical, dental and other voluntary benefits plans as well as wellness programs. For more information, visit


Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements. Actual results might differ materially from those explicit or implicit in the forward-looking statements. Important factors that could cause actual results to differ materially include: the need to innovate and provide useful products and services; changes in government regulations; the immature and volatile nature of the market for our products and services and other factors that could impact our anticipated growth; management of growth; fluctuations in our financial results; general economic risks; reliance on key personnel; our ability to compete effectively; our ability to maintain our culture and recruit and retain qualified personnel; privacy, security and other risks associated with our business; and the other risk factors set forth from time to time in our SEC filings, copies of which are available free of charge within the Investor Relations section of the Benefitfocus website at or upon request from our investor relations department. Benefitfocus assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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