Benefitfocus to Showcase How to Implement Digital Health Care Strategies at AHIP Forum

Jeff Oldham and Sally Vernon will present a new model for helping insurance carriers thrive in the new consumer-driven digital health care world

Chicago – Oct. 13, 2015 – Benefitfocus, Inc. (NASDAQ: BNFT), a leading provider of cloud-based benefits software solutions, will present “How to Welcome Digital Health to the Care Strategy Table” at the AHIP Consumer Experience & Digital Health Forum in Chicago today at 3:15 p.m. BENEFITFOCUS® Benefitstore Vice President Jeff Oldham and Senior Manager Benefitstore eCommerce Sally Vernon to discuss how insurance carriers can implement digital health strategies to better engage consumers. Digital health represents the convergence of medicine, health, information and technology.

“With nearly half of large employers on the Benefitfocus platform offering HDHPs, employees in these plans face new responsibility and risk,” said Oldham. “Digital Health provides access, cost and convenience while complementing the care obtained via their primary care physician.  In addition, digital health is part of a larger strategy to fill the HDHP ‘deductible gap’ that often results as new consumers seek to build their health savings account (HSA) investment, while minimizing their financial exposure based on an unexpected medical issue. As a result, more than ever, carriers need to educate, engage and empower the consumer. Digital health provides this opportunity.”

The team will present digital health strategies and their results including:

  • What’s driving the shift to digital health?
  • How to engage consumers in this new era of digital health
  • Significant components of a successful digital health strategy
About Benefitfocus

Benefitfocus, Inc. (NASDAQ: BNFT) is a leading provider of cloud-based benefits software solutions for consumers, employers, insurance carriers and brokers. Benefitfocus has served more than 25 million consumers on its platform that consists of an integrated portfolio of products and services enabling clients to more efficiently shop, enroll, manage and exchange benefits information. With a user-friendly interface and consumer-centric design, the Benefitfocus Platform provides one place for consumers to access all their benefits. Benefitfocus solutions support the administration of all types of benefits including core medical, dental and other voluntary benefits plans as well as wellness programs. For more information, visit


Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements. Actual results might differ materially from those explicit or implicit in the forward-looking statements. Important factors that could cause actual results to differ materially include: the need to innovate and provide useful products and services; changes in government regulations; the immature and volatile nature of the market for our products and services and other factors that could impact our anticipated growth; management of growth; fluctuations in our financial results; general economic risks; reliance on key personnel; our ability to compete effectively; our ability to maintain our culture and recruit and retain qualified personnel; privacy, security and other risks associated with our business; and the other risk factors set forth from time to time in our SEC filings, copies of which are available free of charge within the Investor Relations section of the Benefitfocus website at or upon request from our investor relations department. Benefitfocus assumes no obligation and does not intend to update these forward-looking statements, except as required by law.



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