Benefitfocus Welcomes RedBrick Health as a Platinum Sponsor of Its One Place Annual User Conference

  Redbrick Health to showcase its unique and effective approach to consumer health engagement

Charleston, S.C. – November 5, 2015 – Benefitfocus, Inc. (NASDAQ: BNFT), a leading provider of cloud-based benefits management software, today announced that RedBrick Health, an innovator in consumer health engagement and behavior change, has signed on as a platinum-level sponsor of the Benefitfocus annual user conference, One Place 2016. This year’s conference will be held at the Walt Disney World Swan & Dolphin resort in Orlando, Florida, March 8-10, with pre-conference training led by Benefitfocus University scheduled for March 7.

“Industry data continue to point to the connection between a healthy workforce and a productive, engaged workforce,” said Benefitfocus CEO Shawn Jenkins. “That’s why we’re so pleased to welcome RedBrick Health, a recognized leader in the wellness space. We think our customer community will benefit from their data-driven insights and their fun, engaging approach to wellness.”

Benefitfocus and RedBrick Health announced their partnership earlier this year, amid growing interest from consumers and employers in wellness. The partnership integrates the award-winning RedBrick Health Engagement Platform and BENEFITFOCUS® Marketplace, providing employers an easy and efficient platform to better engage their workforce, improve health and wellness, and control benefit and administrative costs.

“Wellness and employee benefits are integrally related,” said Dan Ryan, RedBrick Health CEO. “We’re excited to share our findings on wellness and how partnering with Benefitfocus makes it easier to empower employees to take charge of their health.”

Representatives from RedBrick Health will be on hand to demonstrate their innovative health and wellness technologies used by many of the nation’s leading companies to deliver high-impact health and wellness initiatives. The Benefitfocus platform interfaces with RedBrick components that combine consumer experience, powerful professional tools, and a partner ecosystem featuring apps, devices and services to encourage healthier habits and smarter use of healthcare benefits.

The result is a simple and engaging consumer experience that delivers:

  • Feedback on wellness and better managed healthcare costs through assessments, digital coaching, tracking and challenges wrapped in a fun, personalized and engaging consumer experience.
  • An engaged, present and productive workforce by combining engaging wellness programs with competitive benefits to help attract and retain top talent.
  • Streamlined benefits and wellness administration with the capability to easily create smartly designed rewards and incentives that boost participation. Employers gain visibility into participation rates and can offer premium discounts, HSA contributions and more, directly within the enrollment workflow – thanks to integration between the Benefitfocus and RedBrick Health platforms.

The Benefitfocus One Place 2016 annual conference provides benefits, insurance and HR professionals a venue for collaboration, networking, continuing education credits and inspiration. To learn more about One Place 2016, and to register for the conference, visit

About Benefitfocus

Benefitfocus, Inc. (NASDAQ: BNFT) is a leading provider of cloud-based benefits management software for consumers, employers, insurance carriers and brokers. Benefitfocus has served more than 25 million consumers on its platform that consists of an integrated portfolio of products and services enabling clients to more efficiently shop, enroll, manage and exchange benefits information. With a user-friendly interface and consumer-centric design, the Benefitfocus Platform provides one place for consumers to access all their benefits. Benefitfocus solutions support the administration of all types of benefits including core medical, dental and other voluntary benefits plans as well as wellness programs. For more information, visit

About RedBrick Health

RedBrick Health is a leading provider of technology-enabled enterprise solutions that empower individuals to improve their health behaviors and make smarter healthcare decisions. The company serves employers, health plans and healthcare delivery organizations that are focused on reducing cost and improving the health of their employees, employee spouses, eligible dependents, members and patients. RedBrick Health leverages robust individual user data, its behavior change model and its dynamic technology platform to drive a personalized experience focused on the individual’s health improvement.

Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements. Actual results might differ materially from those explicit or implicit in the forward-looking statements. Important factors that could cause actual results to differ materially include: the need to innovate and provide useful products and services; changes in government regulations; the immature and volatile nature of the market for our products and services and other factors that could impact our anticipated growth; management of growth; fluctuations in our financial results; general economic risks; reliance on key personnel; our ability to compete effectively; our ability to maintain our culture and recruit and retain qualified personnel; privacy, security and other risks associated with our business; and the other risk factors set forth from time to time in our SEC filings, copies of which are available free of charge within the Investor Relations section of the Benefitfocus website at or upon request from our investor relations department. Benefitfocus assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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