One Place 2017 | Business Intelligence

Tom Dugan, Benefitfocus senior director of product management, reveals the new Benefitfocus Business Intelligence suite aimed at helping employers gain greater control over their benefits programs.



Now, as we shift and sort of think about how to simplify the complexity that exists within the market space, we really must first cultivate an understanding. We have to understand where those opportunities exist. And to do that, we first must become quiet. We have to listen. We have to listen to our market, to our industry, the forces that are shaping things around us. We have to listen to our community, to the best community and all of benefits. We have to listen to the ideas that are flowing in and out of the ideas community. We have to listen to the activity that's happening in our platform, the actual utilization as users interact with the capability, the quantitative data that's available.
As we bring together these traditionally disparate data sets, these conversations, we could start to see trends emerge, patterns emerge, that otherwise wouldn't be there or wouldn't be visible. And it's then that we can start to really cultivate insight. We've been on a journey for insight and understanding over the last few years because we believe that if you could bring together enrollment data, behavioral data about how people are interacting with their benefits, claims data and how they're using their benefits, we could offer powerful insights to benefits teams working on their benefit strategies, and employees navigating the decision-making process for their benefits.
We knew we were going to be dealing with a lot of data. And as a result, we started with forming a Data Sciences Organization. This is an elite group of mathematicians, scientists, engineers, who focused on understanding large data sets, and they focus solely on benefits. We then created the Benefitfocus data cloud. This is using the latest of big data technologies, the Hadoop infrastructure, that can handle structured and non-structured data sets. Then we started moving data into the data cloud with our core analytics data, our claims data, our enrollment, transaction, and behavioral data, the data that powers the state of employee benefits.
In 2017, we are bringing in an enterprise-class reporting framework across the top of this to provide access into all this data. It's the culmination of this journey for insight and understanding, this multi-year major infrastructure investment, that I'm proud to announce, today, as Benefitfocus Business Intelligence. 
Business Intelligence is a portfolio of products and services. It really starts with our standard reporting capability. This is 50-plus reports within the Benefitfocus marketplace and enrollment to help you really understand how people are interacting with their benefits and their enrollments. New in 2017, we're adding advanced reporting, coming this summer. This will allow you to create custom reports using industry-leading enterprise-class reporting framework. For self-insured employers and for carriers, we have our core analytics capability.
This gives you 15 key metrics in a dashboard view, so you have an understanding about how your plan is performing and being utilized, as well as insight messages that help you focus and narrow in on key things to look out across your claims data. For those who want to go deep into their claims data, we have our advanced analytics capability.
The 50-plus benefits report allows you to go deep, as well as a plan design and modeling tool. If you want to look at slight adjustments to your planned design, you can see how that might affect utilization in the coming year. We're also wrapping around that, a set of professional services. These are software-enabled services, domain experts who will have the power of the full infrastructure to help you understand what's happening within the platform around your business. 
There's three key things that I want to focus in on their new association with this. The first is all your reports are in a single location and in a unified experience. So today, you may be running reports in a Benefitfocus Marketplace, or we may have developed the customer report for you that we're delivering, to you, separately. You'll now be able to gain access to those anytime you'd like in a single location. Advanced reporting capability will allow you to create custom and ad-hoc reports, building on that standard reporting, when there's more data elements that you want to bring together and you need access to.
Our expert services, the software-enabled services, will provide three key things. Benefitfocus University will teach you how to use our advanced reporting capabilities so you can create your own custom and ad-hoc reports. We can create those reports for you. Additionally, for our core and advanced analytics customers, we've got expertise in clinical analytics and plan-performance metrics that can help you understand what's happening in your claims data and where opportunities may exist for additional programs. For example, things like care management or disease management that could really help drive more optimal utilization in plan performance. All of this is available as part of our Benefitfocus Business Intelligence offer.