Trademark Guidelines and Usage

These guidelines apply to Benefitfocus associates, customers, vendors, licensees, consultants and other third parties. Third party use of Benefitfocus marks requires a license agreement, which includes specific guidelines for use of the Benefitfocus trademarks and logos. Any third parties requesting permission to use one or more of Benefitfocus marks should contact Marketing or Legal for the appropriate terms.

The list below is the current Benefitfocus trademark portfolio and indicates which marks are registered and which are not.

Corporate brand

• Benefitfocus®
  • Benefitfocus®
  • Benefitfocus logo/word mark ®
  • Scripty B graphic mark ™

Go to Market brand

• Benefitfocus Benefitplace™
  • Benefitplace™

Platform brand

• Benefitfocus Benefitsaige®
  • Benefitsaige®
    • Benefitsaige® Connect
    • Benefitsaige® Knowledge
    • Benefitsaige® Workbench

Taglines/slogans

• Primary
  • Benefitfocus for life™
• Secondary
  • All Your Benefits. One Place.®
  • All Your Benefits. In Your Pocket.®

Events

• Benefitfocus One Place®
  • One Place®
  • One Place Now™
  • One Place Local™
• Benefitfocus Broker Place™
  • Broker Place™
•  Benefitfocus Seller Place™
  • Seller Place™
• Benefitfocus Health Plan Place™
  • Health Plan Place™

Additional

• Benefitfocus Innovation Place™
  • Innovation Place™
• INSUREADVANTAGE®
• BenefitCentral™
• CBCI®
• CONSUMER BENEFITS COVERAGE INDEX®
• BENEFITFOCUS BENEFITSPLACE®
• ON RAMP®
• HR IN TOUCH®
• Max Family
  • gMax™
  • iMax™
  • hrMax™
  • psMax™
  • cMax™
  • bMax™
  • aMax™
  • payMax™
  • adMax™