ICHRA Administration with Benefitplace™
Carrier-friendly. Broker-driven. Employer-focused. A turn-key ICHRA solution that takes on the complexity of ICHRAs for you.
Discover our solution – a technology, administration, and consulting* offering that brings a true group benefits experience to ICHRA.
The Challenge
ICHRAs are here to stay and health plans without an ICHRA strategy in place may risk losing current and potential membership.
Of states are now “ICHRA friendly” with individual coverage premiums that are equal to or lower than small group premiums.1
People are expected to be enrolled in an ICHRA by 2032 according to CBO.2
Growth in number of workers offered an ICHRA between 2022-2023.3
Of employers offering an ICHRA or QSHERA have not previously offered employees coverage.4
How Our Solution Is Different
A Platform for Health Plans that Lead, Brokers That Stay, and Employers That Win
Benefitfocus is a leading benefits administration company serving over 30 health plans across group and individual markets for 25 years, with our end-to-end quote-to-pay platform. Now, health plans can rely on Benefitfocus for the leading carrier-friendly, group-centric ICHRA Administration solution on the market.
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Turn-key ICHRA Administration: Technology platform to quote, enroll and bill plus ICHRA consulting, integrated HRA administration, education and training resources.
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Membership Growth and Retention: Easily transition group employees into the ICHRA model with a single platform and broker-curated plan offerings for all benefits.
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Group-centered Experience: Employee and broker shopping and enrollment in a familiar group-like benefits experience.
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Broker AOR Protection: Brokers retain agent of record, allowing them to provide service, support and curated plan offerings to employers and employees.
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Automation to Scale: Support new offerings without added resources through automated enrollment into your membership system and HRA funding/premium payments.
How It Works
A comprehensive ICHRA administration solution intended to help expand your product offerings and grow your business without additional headcount or manual effort.
Broker proposes employer HRA contributions and Individual health plans that meet the objectives of the group and are affordable for employees.
Employees shop and enroll online for a plan of their choice and easily engage their broker for help making decisions.
Employee enrollments with group identifier electronically transmitted to the health plan membership system for easy activation and transparency. HRA accounts are set up and funded with employer contributions and employee payroll deductions for automatic premium payments to the health plan on the members' behalf.
HRA accounts are set up and funded with employer contributions and employee payroll deductions, so monthly premium payments process automatically to the health plan on the members' behalf.
Our experience maintains the service model employers expect and support employee shopping and enrollment, no matter where they are located and what carrier they ultimately choose.* Employers administer the full life-cycle of employee benefits, from new hires to terminations and everything in-between.
1Ideon 2025 ICHRA Map 2Congressional Budget Office 2022 Federal Subsidies for Health Insurance Coverage for People Under 65: 2022 to 2032 3HRA Council 2023 Inside Health Policy 4HRA Council 2024 Data Report
*Benefitfocus provides the software for ICHRA administration; administration is provided through a Third Party Administrator (TPA), Planned Administrators, Inc. (PAI).
PAI, a wholly owned BlueCross® BlueShield® of South Carolina subsidiary, brings its 40+ years of experience providing flexible administration services, and a diversified portfolio with white-glove customer service to the ICHRA market.
The information presented is for general information purposes only and does not, and is not intended to, constitute legal advice.
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