Benefitfocus Launches Individual Off‑Exchange Capabilities to Support Broker‑Friendly Distribution for Health Plans
Charleston, S.C. — Benefitfocus®, a Voya Financial business and established provider of benefits administration technology, Benefitfocus®, a Voya Financial business and established provider of benefits administration technology, today announced the launch of Individual Off‑Exchange capabilities within Benefitplace®, expanding its support for health plans offering Affordable Care Act (ACA)‑compliant individual health insurance products outside of the public exchange.
The new Individual Off‑Exchange offering is designed to help health plans support broker‑assisted and direct‑to‑consumer distribution through a centralized platform that brings together quoting, enrollment and billing workflows. Built on the Benefitplace quote‑to‑pay platform, the solution supports consistent experiences across channels while integrating with core health plan operations.
“As health plans continue to evolve their individual market strategies, Off-Exchange distribution plays an increasingly important role,” said Kevin Castiglia, VP, Health Plan Sales at Benefitfocus. “With Individual Off-Exchange capabilities in Benefitplace, we’re providing health plans with a flexible platform designed to support broker engagement, guided consumer shopping, and operational consistency across the Off-Exchange lifecycle.”
Individual Off‑Exchange plans offer the same essential health benefits as On‑Exchange plans but are sold outside of the public marketplace, providing health plans with additional flexibility in distribution and customer engagement. Benefitplace supports this model by enabling configurable workflows, broker‑friendly tools, and integrated enrollment and billing processes that align with health plan operational needs — all with mobile‑first, responsive design.
Key capabilities of Benefitplace Individual Off‑Exchange include:
- Broker‑friendly tools that support quoting, plan curation, and assisted enrollment
- Configurable, brandable consumer shopping experiences
- Integrated enrollment workflows connected to membership systems
- Support for binder payments, billing, and ongoing servicing
- Role‑based access for health plan, broker, and agency users
The launch of Individual Off‑Exchange builds on Benefitfocus’ long‑standing commitment to supporting both group and individual markets on a single, scalable platform. By extending its quote‑to‑pay capabilities to off‑exchange distribution, Benefitfocus continues to help health plans manage complexity and support evolving market strategies.
To learn more about Individual Off‑Exchange with Benefitplace, visit https://www.benefitfocus.com/health-plan-solutions/individual-off-exchange or request a demo.
