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Crystal Brown

SVP, Health Plan Business

Crystal Brown is the SVP of Health Plan Business at Benefitfocus, a cloud-based benefits administration technology company serving Health Plans and Employers nationwide. Crystal leads all aspects of the Health Plan organization as a business unit. Prior to her role leading Health Plan, Crystal lead all aspects of product strategy, roadmap development and product execution for the full product portfolio of Benefitfocus. In this role, she ensured the viability, feasibility, and desirability of the product offerings, by tapping the expertise of business leaders and keenly knowing the competitive landscape. Crystal brings with her 20+ years of leadership experience spanning deep business acumen, user insights, and technical savvy delivering product designs resulting is compelling competitive advantage. 

Street Cred

Prior to this role, Crystal was the Vice President of Strategic Programs at Florida Blue.   There she was responsible for leading enterprise strategy, roadmap development and program execution for transformational initiatives in the areas of Sales, Engineering, Clinical Operations and Provider Networks.   A sampling of strategic initiatives she most recently led includes Provider Interoperability, Cost and Quality Transparency, Population Health Management and Enterprise Data Governance. 

Hobbies & Interests

An active member of her community, Crystal has annually served through United Way leading and participating in community service activities focused on supporting local agency programs.  Agencies of support include Clara White Mission, Daniel Kids, Hands on Jacksonville, and Children’s Home Society of Florida.  While in and out of the office, Crystal remains an active mentor providing interview coaching, development plan building, career pathing and on the job competency mentoring.  She is most passionate about mentoring individuals in technology as they prepare for progression into management, focusing in on coaching, organizational structure, and general management practices.   

Crystal holds a Master of Business Administration degree from the University of North Florida with a concentration in Marketing and eCommerce.   She is a native of Jacksonville and enjoys cheering alongside her husband of 20 years at the various activities of their three children.