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Tina Provancal

Chief Product & Strategy Officer

Tina joined the Benefitfocus team in 2021 and brings with her more than 25 years of in-depth benefits administration, health care consulting and clinical navigation experience. She has built herself a reputation for delivering on promises and draws energy from the discipline and conviction to execute.  She feels strongly that through exceptional service and health care technology, we can improve individuals’ experiences within our complex health care system, creating value for both employers and health plans.   

Roles & Responsibilities 

As Chief Product & Strategy Officer, Tina leads our Product Management organization and is responsible for aligning product, customer and company strategy. Working closely with our Engineering, Customer Service and Sales & Marketing organizations, she ensures we keep our customers’ voice front and center. Embracing the importance of listening and learning, Tina is passionate about helping employers and health plans uncover the insights and solutions necessary to effectively tackle their most pressing challenges.  

Street Cred 

Tina graduated from Boston College with a BA in political science and a pre-med minor. With a history of building new health care businesses within large organizations, she has deep benefits administration and consulting expertise and has held key leadership positions in product management, customer service and implementation, business transformation and marketplace development, with specific expertise with health plans. Prior to joining Benefitfocus, she served as SVP, M&A and Partner Integration at Accolade, Inc., where she was responsible for leading solution integration of both newly acquired businesses and ecosystem partnerships. Before that, Tina worked for several best-in-class organizations, such as Fidelity Investments, Aon and Hewitt Associates.   

Hobbies & Interests 

Originally from Boston, Tina enjoys cheering on her favorite hometown teams, the Red Sox, New England Patriots, and of course her own BC Eagles. She’s an avid sports fan and looks forward to attending sporting events with her husband, Craig, and their two daughters, Avery and Samantha. Most weekends, you can find Tina cheering on her kids at their own sporting events and during “down time,” she and her family gravitate toward their happy place along the North Carolina shore.  


Abraham Lincoln said, “The best way to predict the future is to create it.” This fuels Tina’s innovative fire and she says, “If you listen well, respond to what you’ve learned and deliver for your customers, every time, you cannot fail.”