The paint has hardly dried on the 2023 plan year’s open enrollment, but it’s not too early to take stock of the things that can be done to make next year even better! After all, the pains and frustrations associated with this most recent OE season are still fresh – so use them as inspiration to make your life easier next time around. Here’s a quick roundup of process-improving priorities:
1. Leverage Data & Analytics
Ask your internal IT team and vendor partners what benefits-related data can be collected and who can work with you to extract actionable insights. Also, start work on a plan to solicit feedback from employees on their benefit expectations and experience to inform your benefits strategy and communications plan.
2. Remove the Pain from Administration
Your OE experience matters. Be honest about your biggest pain points. Maybe they include:
- Implementing new benefit options
- Incomplete employee records
- Configuring last-minute changes
- An inability to track enrollment completions and plan elections in real time
Take them all to your internal stakeholders and benefit partners and make the necessary changes to your process and tech.
3. Provide a Modern Enrollment Experience
Rise to the expectations of today’s employees – and beat the table stakes of top employers. Introduce a mobile app, gamify benefits education, personalize communications and make them actionable. Your workforce will thank you for it, and you just might have a more successful OE season to boot.
4. Improve Benefits Education
Simplify the complicated and crowded benefits landscape for employees by helping them understand, choose and use their benefits, all year long. Three ideas to consider:
- Replace jargon with relatable terms
- Enable them to estimate OOP costs for health plans based on actual claims
- Communicate with them about benefits on a regular basis.
5. Plan for an Active (Not Passive) OE
Don’t give employees an option to stay on auto pilot with their benefits elections. Requiring them to review and update their benefits at least once a year (not including an official qualifying life event change), encourages them to consider how to align their benefits with their unique needs and life situation.
This Top 5 List is featured in the 1Q2023 Employee Benefit Enrollment & Engagement playbook. Download this free resource for more ideas and insights!