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Benefitfocus Appoints Experienced Executive Crystal Brown to Lead Health Plan Business

Charleston, S.C., Jan. 25, 2024 — Benefitfocus, a benefits administration company committed to helping organizations and the people they serve get the most out of their health care and benefit programs, today announced Crystal Brown was named as Senior Vice President, Health Plan Business, effective January 1, 2024.

In this role, Crystal will be partnering with large, complex health plan organizations, their valued broker partners and ancillary benefit providers, to reduce administrative burden while enabling the selling, management and payment of a holistic benefit program strategy, ultimately expanding value to their customers.

Crystal is well-respected in the industry with more than 20 years of experience, leading large-scale strategic initiatives within a health plan across sales, operations, technology and provider networks. She has an extensive background having most recently served as Vice President at a local health plan leading customer journey transformation portfolios. During her time there, Crystal not only led the Benefitfocus solution implementation, but also served as executive sponsor, making her uniquely experienced to understand and deliver on the needs of our health plan clients.

“Benefitfocus has had the honor of partnering with health plans since its inception and I’m excited for the organization to lean in with them and find new ways to better serve our mutual customers,” said Andrew Frend, President, Benefitfocus. “Crystal’s leadership abilities and expansive health plan operations expertise well positions our organization to deliver on new and meaningful ways to expand the value proposition for our health plan business.”

“I was first introduced to Benefitfocus as a customer back in 2006. I experienced first-hand the innovation and commitment to client success. I’m energized to build on my last two years with a deepened focus on our health plan partners,” added Brown.

About Benefitfocus
At Benefitfocus, a Voya Financial business, our mission is simple: To improve lives with benefits. We are committed to helping organizations, and the people they serve, get the most out of their health care and benefit programs. Through exceptional service and innovative benefits administration technology we help simplify the complexity of benefits and deliver an experience that engages people for better health and improved outcomes. 

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